Fast Company's Brands That Matter awards are open for 2026! Recognize your brand's cultural impact and marketing success. Apply before the deadlines.
Fast Company is now accepting applications for its 2026 "Brands That Matter" awards. This initiative celebrates brands that have successfully integrated their marketing and branding strategies into the cultural conversation, resonating deeply with their target audiences.
The deadline for the "Super Early" application rate is this Friday. After that, rates will increase on March 13th at 11:59 p.m. ET. Applying early can save your company money.
This marks the sixth year of the "Brands That Matter" awards, highlighting the increasing importance of cultural relevance in modern marketing. The awards acknowledge brands that go beyond simply selling products or services; they build connections with consumers through shared values, cultural trends, and meaningful experiences. The program focuses on how brands become important within culture whether through pop culture, entertainment, technology, or mission-driven initiatives.
For the third year, "Brands That Matter" will recognize outstanding Chief Marketing Officers (CMOs) who are driving their organizations to achieve significant growth and market presence. These awards honor creative and effective marketing leadership. These are executives who are finding innovative ways to maintain brand awareness and consumer engagement in a competitive landscape.
The 2026 awards feature two new categories:
"Brands That Matter" includes a main list of "General Excellence" honorees, as well as brands that stand out in specific categories. These categories include CMO of the Year, Creatives to Watch, and Agency/Brand Partnership of the Year.
You can see the 2025 list to better understand the qualities and achievements recognized by the awards. This program differs from other Fast Company programs as it emphasizes the creation of cultural importance and business impact through strategic branding and marketing.
You can start your "Brands That Matter" application on the Fast Company website.
Refer to the FAQs if you need more information about the application process.
Don't miss the opportunity to showcase your brand's cultural impact and marketing achievements. Apply now for Fast Company's "Brands That Matter" 2026 awards.
